An opportunity for everyone
From June 28, 2025, digital offerings must be designed barrier-free in accordance with the Accessibility Strengthening Act (BFSG). This includes websites, online shops and apps that must be accessible to all user groups. But what does that mean in practice?
1. The legal basis
The BFSG is based on the EU Directive (EAA) and requires compliance with WCAG 2.1 AA standards. These specify that content must also be usable by people with visual, hearing or motor disabilities. The implementation primarily affects companies that offer their digital services to both private individuals and companies (B2B2C).
What are WCAG?
The Web Content Accessibility Guidelines (WCAG) are developed by the World Wide Web Consortium (W3C). They define standards for barrier-free web content and ensure that technologies remain accessible worldwide.
2. Practical steps towards accessibility
Our Quick Check is an easy way to get started. It provides an initial assessment of the accessibility of digital offerings. Central aspects such as contrasts, navigation and screen reader compatibility are analyzed.
Proceed:
- Review of the most important pages (e.g. homepage, contact form)
- Combination of automated testing and manual analysis
- Result: Compact report with suggestions for improvement.
Accessibility starts in the design phase. In interactive workshops, we teach you how barrier-free design works.
Content:
- WCAG compliant design
- Practical tools and methods
- Rules for colors, navigation, buttons, and forms
3. Requirements for digital offerings
The central requirements of WCAG include several aspects that are essential for barrier-free digital offerings. These include sufficient contrasts that improve readability, as well as intuitive usability, which must also be possible via keyboard. Digital content should also be compatible with aids such as screen readers. Comprehensible language ensures that content remains easily accessible to everyone. Accessible forms round off the requirements by allowing user-friendly interaction through logical structure and easy handling.
4. Accessibility benefits
Accessible offers target people with disabilities and thus access an often overlooked but significant user group. At the same time, inclusion as a unique selling point offers a clear competitive advantage and strengthens the company image. Accessibility also ensures legal security by making companies better prepared for tenders and future legal requirements. Finally, it shows social responsibility by underlining its commitment to corporate social responsibility (CSR) and sustainably strengthening the brand.
Conclusion: Future-proof and inclusive
Accessibility is not just a legal obligation, but an investment in the future. It strengthens digital presence, promotes inclusion and positions companies as pioneers.
MINT supports you with expertise and practical solutions — from analysis to implementation. Now is the ideal time to see accessibility as an opportunity and to make the digital future accessible to everyone.
