A charming bridge to customers, partners and employees
Ho ho ho... lla the forest fairy, is it dark outside again. And cold. But the colder it gets outside, the warmer the greetings and gifts. But holiday communication is much more than just the annual “Merry Christmas! ”
It is your opportunity to take relationships with customers, partners and employees to the next level and give your brand a friendly face. Whether it's Christmas magic, spring feelings or a little wink on “Beer Day”. And why not anniversaries and birthdays as well? We'll take a look at how holiday communication can make the difference and how you can use it successfully.
More than just tradition
Holiday communication picks up on the emotional mood of the time and conveys a sense of appreciation and belonging. A friendly gesture, of course, but also a strategic marketing tool that presents your company as approachable, authentic and attentive and thus contributes a decisive part to the corporate culture.
Especially in the B2B sector, it is important to position your own brand time and time again as a reliable partner who also thinks of its customers away from day-to-day business. And it's as easy as a Christmas message, a happy New Year's greeting or a heartfelt “Welcome spring! ”
From classic to creative
- Christmas and New Year cards: Old-fashioned or not, the classic Christmas card has never gone out of style, even though it is now often implemented digitally. A creative, high-quality card, whether printed or digital — conveys attention and appreciation.
- Email banners and signatures: Small update, big impact: A festive banner or a greeting in the signature spread the holiday spirit on every channel you use. This works particularly well for companies that maintain many external contacts via email.
- Website banners and pop-ups: Seasonal messages can also be placed on the company website. Banners and pop-ups are a charming and reserved way to make visitors smile and maybe even start an interaction.
- Social media posts: Social media is a very special place for holiday communication. Why On the one hand, the tonality is often different here. More humorous, more relaxed. On the other hand, the community can be involved here with interactive elements, such as surveys or story stickers.
- End of year newsletter: A review, an outlook and, of course, a nice holiday greeting — that looks nice and brings an emotional touch to your updates.
Tips for successful holiday communication
Holiday greetings should be authentic and heartfelt without being superfluous. At the same time, they can give your brand a fresh impetus. Whether relaxed, humorous or elegant: holiday communication is your chance to tell a little story and evoke exactly the emotions that will remind customers and partners of you throughout the year.
- Timing is key: When the sun is popping in midsummer, it's hard to think of Christmas. But keep an eye on the creation and production time with any holiday communication.
- Find the right tonality: Not every brand goes with a cheeky “Is it Christmas already? “Humorous is usually well received, but the tone should still suit the brand and target group. Depending on the industry, there are also appropriate word games and motifs that make you smile. Together, we'll find the twist that's just right for you.
- Provide added value: “Happy holidays! “And you're done? A little bit. A brief review of the past year, a special announcement or an outlook on the new year add value to the message and offer recipients real benefits.
- Creativity and individuality: See above: “Happy Holidays” is not enough. Standard greetings go down quickly. Instead, show off your individual style to strengthen the brand profile and underline the individuality of the brand. A tailor-made greeting, perhaps even with a wink, will be remembered for longer.
- Try something new: Test fresh ideas, try out a different design style or attract people with new formats. The feedback may help you decide whether and how you want to change your corporate design.
- Right channel mix: Different target groups operate on different platforms. So think about: Where do you best meet your target group? And where does your message come across as particularly charming? A video on Instagram? A LinkedIn post? Choose the platform that has the widest reach and the best effect for your greetings.
Holiday communication at MINT: O you happy
At MINT, we come up with new creative ideas every year to create individual and appropriate holiday communication for our customers. Whether it's Christmas cards, email banners or surprising social media posts — our ideas are bubbling up like sparkling wine on New Year's Eve! For us, holiday communication means building bridges that are often remembered even beyond the year.
Let's create creative holiday and New Year greetings together that inspire your customers, partners and employees — for authentic communication and greater relevance in the coming year.
With this in mind: Happy holidays and a successful New Year from Kempen!
