A new age — How AI is shaping digital progress

With ChatGPT, Midjourney, and Adobe Firefly, artificial intelligence (AI) is now available to anyone interested and is increasingly becoming an integral part of our daily lives. Artificial intelligence (AI) impresses with surreal images and logical answers to inquiries, but that's by no means all. Artificial intelligence can do much more.

‍Artificial intelligence in everyday agency life

‍In the digital sector in particular, AI is leading to profound changes in everyday working life. By automating routine tasks using AI, our employees gain valuable time to focus on more demanding tasks and use their talents in a targeted manner. It is therefore highly advisable to be open to new technologies and the associated opportunities. We are happy to help you and invite you to joint workshops to make your company more efficient through the use of AI. Feel free to get in touch and let's Talk about it.

At MINT, we use various algorithms for a wide range of tasks. Specific use cases include the creative preparation of abstract issues using Midjourney or Adobe Firefly. In this way, we create unique moods, prepare brainstorming ideas or create visuals that clearly convey concrete messages.

‍Practical and versatile helpers

‍Preparing content in a defined tonality, logically sorting complex articles or introducing meaningful keywords are further points that contribute to meaningful automation — only with a final check, of course. Furthermore, the ability to translate content from entire customer magazines and websites into almost any language using suitable tools is an efficient way of imparting knowledge to a wide audience or making a topic more accessible.
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Chatbots? Do you know. Good chatbots? Rather scarce. However, there is also a noticeable change taking place here. Existing benefits of digital first-level support are made more intelligent by more complex neural structures, so that users are guided to the right product or the right human advisor with a significantly higher success rate.
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Through the automatic analysis of data, its evaluation and AI-based suggestions for improvements for campaigns, artificial intelligence provides a useful extension to optimize processes and improve projects.

‍synopsis‍

Thanks to automated processes, AI tools can take over more and more repetitive routine tasks. This enables employees to focus on more complex and creative tasks. At the same time, there are increasing demands on those who need to learn how to use these new tools effectively. Because it is only through the targeted use of AI that it can become a game changer.