‍Plug in, share, spread the message‍

In the digital age, a charming, analog alternative unfolds its very own magic: Edgar Cards. These free postcards, which are available in cafés, bars, movie theaters and other urban hotspots, offer brands a refreshingly creative way to reach target groups. By the way, our experience shows that Edgar Cards can quickly become a hit even at an exhibition stand.

The brilliant thing about Edgar Cards

Unlike digital ads, which are scrolled in fractions of a second, these cards invite you to take them with you, share them or pin them to the refrigerator — provided they are eye-catching enough and trigger emotions. Mostly in a humorous way.

But the cards are more than just advertising media: they are mini works of art that charmingly package a message. They tell stories, inspire thought and invite interactions. It is precisely these creative options that make them interesting for brands that want to leave a lasting impression.

Best practice: Our MINT Edgar Cards

‍Boo, cheap self-promotion! As a creative agency, we couldn't resist using Edgar Cards ourselves as a stage for our creativity. You can see the results below. But what actually makes for good Edgar Cards?

Concise headline: There are only a few Edgar Cards that work without text. After all, we want to convey a message. The placement of the headline is completely variable and depends on the idea and subject. Of course, this also applies to the content. But one thing is clear: It has to pop.

Text-image composition: Text and image work together to create the emotion. Apart from our pure typography solutions, we see this in all our Edgar Cards. Some ideas need both components to work at all. For others, one element is the message, the other the joke. This should be taken into account when generating ideas.

Design concept: A uniform design for the entire Edgar card set is not a must, but it can increase recognition value. For example, we have opted for a basic color scheme for our own Edgar Cards, but we deviate from it where the idea requires it.

backside: The back can be used optimally to dissolve the joke or statement on the front side and translate it into concrete information. While the front attracts attention, the back makes the point clear and draws attention to your own website or contact options via call to action.

Well, inspired? Let's develop cool Edgar Cards together, tailored to you, which concisely convey your values, your products, your unique selling points in an unusual way and encourage you to take them away.