“Alina and Eco” impresses in the “Excellent Communications Design — Books and Calendars” category

Win, win, win! And all without scratch cards: Our children's book “Alina and Eco” was presented at the German Design Award 2025 as Winner Awarded in the “Excellent Communications Design — Books and Calendars” category. How cool is that?!

A great success — for us, for Speira, for sustainability communication.

The German Design Award, an internationally renowned design prize, honors innovative projects that are characterized by creative and at the same time socially relevant ideas. Especially in a year in which the award is increasingly focusing on global challenges, we are honored that “Alina and Eco” was recognized as an outstanding example of groundbreaking design.

“Groundbreaking” is a good keyword, because the topic of sustainability is of significant relevance in the future and is therefore usefully included in children's books. The young readers subconsciously develop a responsible approach to the environment and receive education in the area of recycling. But we didn't win (only) because of the noble ulterior motive. Or yes?

... But why? Why “Alina and Eco” was awarded

According to the jury, our children's book “Alina and Eco” manages to address the importance of aluminum recycling in an accessible and child-friendly way. Mission accomplished, then.

“Through the combination of informative content and sensitive illustrations, a complex topic is vividly conveyed. ”

The jury also noticed the reluctance of Speira as a mere editor who does not appear in terms of content, as this underlines the book's educational claim instead of acting like an advertising medium. An example of the success and positive impact of marketing measures without direct return on investment (ROI).

A special incentive for us

It has always been our aim to develop ideas with hand and foot. This award confirms our approach to effectively combining design and message. And he motivates us (as if we needed that, pah!) , continuing to think outside the box and to think outside the box of usual marketing measures.