With MINT to a successful employer brand

‍‍At a time when competition for the best talent is becoming ever more intense, the topic of employer branding is becoming increasingly important. Companies are increasingly realizing that it is not just about offering good products or services, but also being an attractive employer that attracts talent and retains it for the long term.

At MINT, we understand the importance of a strong employer brand and how it can influence a company's success. We have already worked with companies such as Schmidt + Clemens GmbH + Co. KG and Scheidt & Bachmann GmbH and many more and know that good employer branding is no accident, but can be developed in a targeted manner.

Our formula for success? It is based on the concept of Employee Value Proposition (EVP) and the development of a clear employer positioning that is closely linked to the corporate identity. Our approach starts with a kickoff workshop, in which we work with our customers to develop their corporate values, goals and culture. Through a few but targeted interviews, we deepen our understanding of the company and its employees. This creates a holistic view of the organization, which serves as the basis for developing a strong employer brand.

Why is this approach so successful? Because it is authentic. A strong employer brand is based on a company's identity and reflects who the company really is. By focusing on corporate identity, we create an employer brand that is authentic and appeals equally to employees and potential applicants. However, our offer goes beyond the mere development of an employer brand. We offer a holistic approach that helps companies to consolidate their market position in the long term and generate more enthusiasm both internally and externally.

Would you like to find out more about how we can also turn your company into a magnet for skilled workers? We would be happy to invite you to a non-binding exchange for a branding checkup. Let's take a fresh perspective on your current brand presence and develop concrete approaches to strengthen your employer brand.